Privacy policy

 

1. Data protection at a glance

General Notes

The following notes provide a simple overview of what happens to your personal information when you visit this website. Personal data is all data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy below this text.

Data collection on this website

Who is responsible for the data collection on this website?

The data processing on this website is carried out by the website operator. Your contact details can be found in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected by providing us with it. For example, this can be data that you enter in a contact form. Other data is automatically collected by our IT systems when we visit the website. This is mainly technical data (e.g. Internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.

What rights do you have with respect to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the rectification or deletion of this data. You can contact us at any time at the address given in the imprint for further questions on data protection. You shall also have the right to lodge a complaint with the competent supervisory authority. You also have the right to request, in certain circumstances, the restriction of the processing of your personal data. For details, see the Privacy Policy under “Right to Restrict Processing.”

Third-party analytics tools and tools

When you visit this website, your browsing behavior can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually done anonymously; the surf behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information about these tools and your options for objecting can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

External hosting

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster’s servers. This may be ip addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website. The hoster is used for the purpose of fulfilling the contract to our potential and existing customers (Art. 6 sec. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 sec. 1 lit. f GDPR). Our Hoster will only process your data to the extent necessary to fulfil its performance obligations and will follow our instructions with regard to this data.

Conclusion of a contract for order processing

In order to ensure data protection-compliant processing, we have concluded a contract for order processing with our hoster.

3. General notes and mandatory information

Privacy

The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. When you use this website, various personal data are collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g. when communicating via e-mail) may have security gaps. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The data controller on this website is:

wecando experience GbR
Front Bronn meadows 8
72379 Hechingen

Represented by:
Jürgen Gassner and Marc Däubler

Telephone: 0049 151 524 39766
E-mail: E-mail: info@wecando-experience.com

The controller is the natural or legal person who decides alone or jointly with others on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. An informal message by e-mail to us is sufficient for this purpose. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases as well as to direct advertising (Art. 21 GDPR)

IF THE DATA PROCESSING ON THE BASIS OF ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE AT ALL TIMES THE RIGHT TO BE THE RIGHT TO BE FROM YOUR SPECIAL SITUATION, AGAINST THE PROCESSING OF YOUR PERSONAL DATA DISCENDMENT; THIS GILT ALSO FOR A PROFILING ON THIS DETERMINATIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU ARE REINCEGING, WE WILL NOT PROCESS YOUR PERSONAL DATA MORE, IT IS FOR, WE CAN BE RECOMMENDED FOR THE PROCESSING THAT YOUR INTERESTS, RIGHTS AND FREEDOMS ARE
RIGHT RIGHTS (DISCLAIMER TO ART. 21 ABS. 1 GDPR).

WILL BE PERSONAL DATA TO USE FOR DIRECT USE, YOU HAVE THE RIGHT, AT ALL TIMES AGAINST THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF THE PERSONAL DATA; THIS GILT ALSO FOR THE PROFILING, SO FAR IT WITH THE DIRECT APPLICATION IN CONNECTION. IF YOU ARE CONTACTING, YOUR PERSONAL DATA WILL NOT BE USED MORE TO THE PURPOSE OF THE DIRECT PROTECTION (SUMMARY TO ART. 21 ABS. 2 GDPR).

Right to complain to the competent supervisory authority

In the event of breaches of the GDPR, the persons concerned shall have the right to complain to a supervisory authority, in particular in the Member State of their habitual residence, place of work or the place of the alleged infringement. The right to appeal is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically processed on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as a site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by changing the address line of the browser from “http://” to “https://” and by the lock icon in your browser line. If SSL or TLS encryption is enabled, the data you submit to us cannot be read by third parties.

Information, deletion and rectification

Within the scope of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to rectification or deletion of this data. You can contact us at any time at the address given in the imprint for further questions on the subject of personal data.

Right to restrict processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the examination, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data has been/happens unlawfully, you can request the restriction of data processing instead of deletion.
  • If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
  • If you have an objection under Article 21(0) of the 1 GDPR, a balance must be made between your interests and our interests. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may be processed, except for its storage, only with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

Objection to promotional e-mails

The use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, e.g. by spam e-mails.

4. Data collection on this website

Cookies

Our websites use so-called “cookies”. Cookies are small text files and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or an automatic solution is provided by your web browser. In some cases, cookies from third parties may also be stored on your device when you enter our website (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g. cookies for the processing of payment services). Cookies have different functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behaviour or to display advertisements. Cookies, which are necessary to carry out the electronic communication process or to provide certain functions that you wish to use (e.g. shopping cart function), are calculated on the basis of Article 6 paragraph. 1 lit. f GDPR. The website operator has a legitimate interest in
storage of cookies for the technically error-free and optimized provision of its services. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 1 lit. a GDPR; consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and allow cookies only on a case-by-case basis, exclude the acceptance of cookies for certain cases or in general, and enable the automatic deletion of cookies when the browser is closed. When disabling cookies, the functionality of this website may be limited.

Insofar as cookies are used by third parties or for analysis purposes, we will inform you about this separately within the framework of this data protection declaration and, if necessary, request your consent.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • operating system used
  • Referrer URL
  • Host name of the accessing machine
  • Time of server request
  • IP address

This data is not merged with other data sources.

The collection of this data is carried out on the basis of Article 6(3). 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be recorded.

Contact

If you send us enquiries via the contact form, your details from the request form, including the contact details you provide there, will be stored with us for the purpose of processing the request and in case of follow-up questions. We do not share this data without your consent.

The processing of this data is carried out on the basis of Article 6(4) of the European Data Protection.35 1 lit. b GDPR, if your request is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 sec. 1 lit. f GDPR) or on your consent (Art. 6 sec. 1 lit. a GDPR) if this has been queried.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage is omitted (e.g. after your request has been processed). Mandatory statutory provisions, in particular retention periods, remain unaffected.

Request by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your request, including any personal data (name, request) resulting from it, will be stored and processed by us for the purpose of processing your request. We do not share this data without your consent.
The processing of this data is carried out on the basis of Article 6(4) of the European Data Protection.35 1 lit. b GDPR, if your request is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6 abs. 1 lit.
GDPR) and/or on our legitimate interests (Art. 6 sec. 1 lit. f GDPR), as we have a legitimate interest in the effective processing of the requests addressed to us. The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage is omitted (e.g. after your request has been processed). Mandatory statutory provisions, in particular statutory retention periods, remain unaffected.

5. Newsletter

Newsletter data

If you wish to receive the newsletter offered on the website, we require you to provide an e-mail address as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data are not collected or only on a voluntary basis. We use this data exclusively for the sending of the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form is carried out exclusively on the basis of your consent (Art. 6 sec. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “Unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data stored by you for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you are sent out of the newsletter and deleted from the newsletter distribution list after the newsletter has been unsubscribed. Data stored for other purposes remain unaffected by this.

After you have left the newsletter distribution list, your e-mail address may be stored in a blacklist with us or the newsletter service provider in order to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 sec. 1 lit. f GDPR). The storage in the blacklist is not limited in time. You may object to the storage if your interests outweigh our legitimate interest.

6. Plugins and tools

YouTube with enhanced privacy

This website integrates videos from YouTube. The site is operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in advanced privacy mode. According to YouTube, this mode does not allow YouTube to store information about visitors to this website before they watch the video. However, the extended data protection mode does not necessarily exclude the transfer of data to YouTube partners. This way, youTube connects to the Google DoubleClick network, regardless of whether you’re watching a video. As soon as you start a YouTube video on this website, a connection to the servers of
YouTube. The YouTube server will be informed which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, youTube can store various cookies on your device after starting a video. With the help of these cookies, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve usability and prevent fraud. The cookies remain on your device until you delete them.

If necessary, after starting a YouTube video, further data processing operations may be triggered, over which we have no influence. The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Article 6(c). 1 lit. f GDPR. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 1 lit. a GDPR; consent can be revoked at any time.

For more information about youTube’s privacy policy, please visit:

https://policies.google.com/privacy?hl=de.

Google Web Fonts

This page uses so-called web fonts provided by Google to provide uniform appearance of fonts. The Google Fonts are installed locally. A connection to Google servers does not take place. For more information about Google Web Fonts, see
https://developers.google.com/fonts/faq and Google’s Privacy Policy: https://policies.google.com/privacy?hl=de.

Use of Google Analytics

Insofar as you have given your consent, Google Analytics, a web analytics service provided by Google Inc., is used on this website. (Google).
The usage includes the “Universal Analytics” operating mode. This allows data, sessions and interactions across multiple devices to be assigned to a pseudonymous user ID and thus analyze a user’s activities across devices.

Google Analytics uses so-called cookies, text files that are stored on your computer and which provide an analysis of the use of the website by
They make it possible. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Please note that on this website Google Analytics has been extended by IP anonymization in order to provide an anonymized collection of IP addresses (so-called IP masking).
Ensure. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google. For more information on terms of use and data protection, please visit: https://www.google.com/analytics/terms/de.html or https://policies.google.com

Purposes of processing

On behalf of the operator of this website, Google will use this information to evaluate your use of the website in order to report on the
website activities and to provide other services related to website and internet use in relation to the
website operators.

Legal basis

The legal basis for the use of Google Analytics is their consent in accordance with https://dsgvo-gesetz.de/art-6-dsgvo/6 paragraph. 1 p.1 lit. a GDPR

Recipients / Categories of Recipients

The recipient of the collected data is Google.
Transmission to third countries
The personal data will be transferred under the EU-US Privacy Shield on the basis of the European Commission’s adequacy decision
transferred to the United States. You can retrieve the certificate https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI.

Duration of data storage

The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs will be automatically deleted after 14 months. The deletion of data whose retention period has been reached is done automatically once a month.

Affected rights

You can revoke your consent at any time with effect for the future by preventing the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to the full extent.

You can also collect the data generated by the cookie and related to your use of the website (including your IP address) to
Google and the processing of this data by Google by downloading the https://tools.google.com/dlpage/gaoptout?hl=de
and install. Opt-out cookies prevent the future collection of your data when you visit this website. To prevent Universal Analytics from capturing across different devices, you must opt out on all systems you use. If you click here, the
Opt-out cookie set: https://tools.google.com/dlpage/gaoptout?hl=de

Demographics of Google Analytics

This website uses the “demographic characteristics” function of Google Analytics. This allows you to create reports that contain statements about the age, gender, and interests of page visitors.

This data comes from interest-based advertising from Google as well as from third-party visitor data. This data cannot be associated with a specific person. You can deactivate this function at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as shown in the item “Opposition to data collection”.

For more information on terms of use and privacy, see http://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/.

Hotjar

This website uses Hotjar, an analysis software of Hotjar Ltd. (“Hotjar”) (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). With Hotjar it is possible to measure and evaluate the usage behavior on our website in the form of clicks, mouse movements, scroll heights, etc. The information generated by the “tracking code” and the “cookie” is transmitted to the Hotjar servers in Ireland and stored there.

The following information is collected:

  • The IP address of your device (collected and stored in an anonymized format)
  • Your e-mail address including your first and last name, as far as you have made it available to us via our website
  • Screen size of your device
  • Device type and browser information
  • Geographical point of view (country only)
  • The preferred language to display our website

In addition, the following data is logged on our server when using Hotjar:

  • Referring domain
  • Visited pages
  • Geographical point of view (country only)
  • The preferred language to display our website
  • Date and time of access to the site

Hotjar will use this information to evaluate your use of our website, to generate reports, and other services relating to the use of the website and internet evaluation of the website. Hotjar also uses third-party services, such as Google Analytics and Optimizely, to provide services. These third-party companies may store information that your browser sends as part of your website visit, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please refer to their corresponding privacy statements.

By using this website, you agree to the above processing of the data there by Hotjar and its third parties as part of its privacy statements.

The cookies that Hotjar uses have a different “lifetime”; some remain valid for up to 365 days, some only during the current visit.

You can prevent Hotjar from collecting the data by clicking on the following link and following the instructions there: https://www.hotjar.com/opt-out.

Google Ads Conversion

We use the offer of Google Ads Conversion to draw attention to our attractive offers with the help of advertising materials (so-called Google Ads) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We are therefore interested in displaying advertisements that are of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

These advertising materials are delivered by Google via so-called “ad servers”. For this purpose, we use ad server cookies, which can be used to measure certain parameters for measuring success, such as displaying the advertisements or clicks by the users. If you access our website via a Google ad, Google Ads stores a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wants to be addressed) are usually stored as analysis values.

These cookies allow Google to recognize your internet browser. If a user visits certain pages of an Ads customer’s website and the cookie stored on his computer has not yet expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page. Each Ads customer is assigned a different cookie. Cookies cannot therefore be tracked through the websites of Ads customers. We ourselves do not collect or process any personal data in the advertising measures mentioned above. We only receive statistical evaluations from Google. On the basis of these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising materials, in particular we cannot identify the users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: By integrating Ads Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

Google Ads Remarketing

We use the remarketing feature within the Google Ads service. With the remarketing feature, we can present ads based on their interests to users of our website on other websites within the Google advertising network (in Google Search or on YouTube, so-called “Google Ads” or on other websites). For this purpose, the interaction of the users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertisements to the users even after visiting our website on other pages. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites on the Google Display Network. This number, known as a “cookie”, records the visits of these users. This number is used for the unique identification of a web browser on a particular device and not for the identification of a person, personal data is not stored.

You can prevent participation in this tracking procedure in several ways: a) by setting your browser software appropriately, in particular, suppressing third-party cookies will result in you not receiving third-party advertisements; b) by installing the plug-in provided by Google at the following link: https://www.google.com/settings/ads/plugin; c) by disabling the interest-based ads of the providers that are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices, where this setting is deleted when you delete your cookies; d) by permanently disabling Firefox, Internet Explorer or Google Chrome in your browsers under the link http://www.google.com/settings/ads/plugin, e) by means of appropriate Cookies setting. We would like to point out that in this case you may not be able to use all functions of this offer to the full extent.

For more information on Google’s privacy, please visit http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org.

Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Cookies used: Type c. More information can be found in the“Cookies”section.

Lifetime of cookies: up to 1 month (this applies only to cookies set through this website).

Legal basis: Art. 6 (1) a GDPR

Google Analytics Advertising Features

In addition to the standard functions, we also use the advanced functions of Google Analytics on this website. The Google Analytics advertising features implemented on this website include:

  • Reports on impressions on the Google Display Network;
  • Google Analytics performance reports by demographic and interest
  • Integrated services for which Google Analytics collects data for advertising purposes, including the collection of data about cookies for ad specifications and anonymous identifiers

For this purpose, in addition to the data collected by the analytics tool Google Analytics, further data is collected via Google cookies for ad specifications and anonymous identifiers for access. We use this information to improve our web offerings.
You can prevent the use of Google Analytics advertising features in several ways: a) by setting your browser software appropriately; b) via the Google ad settings on https://www.google.com/ads/preferences/?hl=de c) by means of appropriate cookie setting, or d) by deactivation on the website of the Network Advertising Initiative (NAI) under http://www.networkadvertising.org. We would like to point out that in this case you may not be able to use all functions of this offer to the full extent.

Cookies used: Type c. More information can be found in the“Cookies”section. Lifetime of cookies: up to 12 months (this applies only to cookies set through this website).
Storage time: up to 26 months
Legal basis: Art. 6 (1) a GDPR

Google Remarketing

We use the Application Google Remarketing. This is a procedure that we would like to address you again within 24 months. Through this application, our advertisements can be displayed to you after visiting our website when you continue to use the Internet. This is done by means of cookies stored in your browser, through which your usage behaviour when visiting various websites is recorded and evaluated by Google. This way, Google can determine your previous visit to our website. According to Google, the data collected in the course of remarketing will not be combined with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing.

You can prevent participation in this tracking procedure in several ways: a) by setting your browser software appropriately, in particular, suppressing third-party cookies will result in you not receiving third-party advertisements; b) by installing the plug-in provided by Google at the following link: https://www.google.com/settings/ads/plugin; c) by disabling the interest-based ads of the providers that are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices, where this setting is deleted when you delete your cookies; d) by permanently disabling Firefox, Internet Explorer or Google Chrome in your browsers under the link http://www.google.com/settings/ads/plugin, e) by means of appropriate Cookies setting. We would like to point out that in this case you may not be able to use all functions of this offer to the full extent.

For more information on Google’s privacy policy, please visit http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org.

Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Cookies used: Type c. More information can be found in the“Cookies”section.

Lifetime of cookies: up to 1 month (this applies only to cookies set through this website).

Legal basis: Art. 6 (1) a GDPR

 

Facebook Custom Audiences (for websites) – Facebook Pixel

The website uses The Custom Audiences remarketing feature of Facebook Inc. (“Facebook”) to be able to contact you again within 6 months. This allows users of the website to display interest-based advertisements (“Facebook ads”) as part of their visit to the social network Facebook or other websites that also use the procedure. We are therefore interested in showing you advertisements that are of interest to you in order to make our website more interesting to you.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge: By integrating Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding website of our website or clicked on an advertisement from us. If you are registered with a Service of Facebook, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will find out and store your IP address and other identifiers.

The deactivation of the function “Facebook Custom Audiences” is possible here and for logged-in users under https://www.facebook.com/settings/?tab=ads#_.

For more information about Facebook’s data processing, see https://www.facebook.com/about/privacy.

Cookies used: Type c. More information can be found in the“Cookies”section.

Legal basis: Art. 6 (1) a GDPR

Google Tag Manager

This website uses Google Tag Manager. Google Tag Manager is a solution that allows marketers to manage website tags from a single interface. The Tag Manager tool itself (which implements the tags) is a cookie-free domain and does not collect any personal data. The tool causes other tags to be tagged, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been performed at the domain or cookie level, it will remain for all tracking tags implemented with Google Tag Manager.

HubSpot

We use HubSpot for our online marketing activities. This is an integrated software solution that covers various aspects of our online marketing.

These include, but are not only:

  • Content Management (website and blog)
  • E-mail marketing (newsletters as well as automated mailings, e.g. for the provision of downloads)
  • Social Media Publishing & Reporting
  • Reporting (e.g. traffic sources, hits, etc. …)
  • Contact management (e.g. user segmentation & CRM)
  • Landing Pages and Contact Forms

Our sign-up service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information as well as the contents of our website are stored on servers of our software partner HubSpot. They can be used by us to contact visitors to our website and to determine which services of our company are of interest to them. All information we collect is subject to this Privacy Policy. We use all information collected exclusively to optimize our marketing. HubSpot is a software company based in the United States with a branch office in Ireland.
Contact:
HubSpot
2nd Floor 30 North Wall Quay
Dublin 1, Ireland,
Phone: +353 1 5187500.

HubSpot is certified under the terms of theEU- U.S. Privacy Shield Frameworkand is subject to the TRUSTe’s Privacy Seal and the U.S. – Swiss Safe Harbor Framework.

More information on HubSpot’s privacy policy »
More information from HubSpot regarding EU data protection regulations »
• More information about the cookies used by HubSpot can be found here & here »

7. Social media

Use of social plugins from Facebook, Instagram

On our website, so-called social plugins (“plugins”) are used by social networks.

When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of the respective social network. The content of the plugin is transmitted by the respective provider directly to your browser and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile or are not currently logged in. This information (including your IP address) is transmitted by your browser directly to a server of the respective provider (possibly to the USA) and stored there. If you are logged in to one of the services, the providers can assign the visit to our website directly to your profile in the respective social network. If you interact with the plugins, for example by pressing the “Like” or “Share” buttons, the corresponding information is also transmitted directly to a server of the providers and stored there. The information is also published on the social network and displayed to your contacts. This serves to safeguard our overriding legitimate interests in the context of a balancing of interests in the optimal marketing of our offer in accordance with Article 6(s). 1 p. 1 lit. f GDPR.

YouTube Video Plugins
Third-party content is integrated on this website. This content is provided by Google (“Provider”). YouTube is an offer of Google Ireland Limited, a company registered and operated under Irish law with its registered office in Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de).

For videos from YouTube that are included on our site, the extended privacy setting is activated. This means that no information is collected and stored by website visitors on YouTube unless they play the video. The integration of the videos serves to safeguard our legitimate interests, which are predominant in the context of a balancing of interests, in the optimal marketing of our offer in accordance with Art. 6 sec. 1 p. 1 lit. f GDPR.

The purpose and scope of the data collection and the further processing and use of the data by the providers on their pages as well as a contact option and your rights in this regard and setting options for the protection of your privacy can be found in the data protection notices of the providers:

https://www.facebook.com/policy.php

https://help.instagram.com/155833707900388

https://policies.google.com/privacy

If you do not want the social networks to assign the data collected via our website directly to your profile in the respective service, you must log out of the relevant service before visiting our website. You can also completely prevent the plugins from loading with add-ons for your browser, e.g. with the script blocker “NoScript“.

Our online presence on Facebook, Twitter, Youtube, Instagram, Pinterest, Xing, LinkedIn

Our presence on social networks and platforms serves to improve, active communication with our customers and prospects. We inform you about our products and ongoing special promotions.
When you visit our online social media presences, your data can be automatically collected and stored for market research and advertising purposes. From this data, so-called user profiles are created using pseudonyms. These can be used, for example, to display advertisements inside and outside the platforms that are presumed to be in your interests. For this purpose, cookies are usually used on your device. These cookies store the visitor’s behaviour and the interests of users. This is used in accordance with Art. 6 Abs. 1 lit. f. GDPR of the protection of our overriding legitimate interests in an optimized presentation of our offer and effective communication with customers and interested parties. If you are asked by the respective social media platform operators for consent (consent) to the data processing, e.g. with the help of a checkbox, the legal basis of the data processing is Art. 1 lit. a GDPR.
To the extent that the aforementioned social media platforms are headquartered in the USA, the following applies: the US has a recommendation from the European Commission. This goes back to the EU-US Privacy Shield. An up-to-date certificate for the respective company can be viewed here.
The detailed information on the processing and use of the data by the providers on their pages as well as a contact option and your rights in this regard and setting options for the protection of your privacy, in particular opt-out, can be found in the data protection notices of the providers linked below. If you still need help with this, you can contact us.

Facebook: https://www.facebook.com/about/privacy/
The data processing is carried out on the basis of an agreement between joint controllers in accordance with Article 26 GDPR, which you can view here.
Further information on data processing when visiting a Facebook fan page (information about Insights data) can be found here.

Google/ YouTube: https://policies.google.com/privacy?hl=de

Follow us on Twitter: https://twitter.com/de/privacy

Instagram: https://help.instagram.com/519522125107875

Pinterest: https://about.pinterest.com/de/privacy-policy

LinkedIn: https://www.linkedin.com/legal/privacy-policy

Xing: https://privacy.xing.com/de/datenschutzerklaerung

Possibility of opposition (opt-out):

Facebook: https://www.facebook.com/settings?tab=ads

Google/ YouTube: https://adssettings.google.com/authenticated?hl=de

Follow us on Twitter: https://twitter.com/personalization

Instagram: https://help.instagram.com/519522125107875

Pinterest: https://www.pinterest.de/settings

LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Xing: https://privacy.xing.com/de/datenschutzerklaerung/welche-rechte-koennen-sie-geltend-machen/widerspruchsrecht

8. Sending review reminders by e-mail

If you give us your express consent during or after your order in accordance with Art. 1 p. 1 lit. a GDPR, we use your e-mail address to reminder your order through the rating system we use. This consent can be revoked at any time by sending a message to the contact option described below.

9. Contact options and your rights

As a person concerned, you have the following rights:

  • in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
  • pursuant to Art. 16 GDPR, the right to request without delay the correction of inaccurate or complete your personal data stored by us;
  • pursuant to Art. 17 GDPR, the right to request the deletion of your personal data stored by us, unless further processing is
    • to exercise the right to freedom of expression and information;
    • to fulfil a legal obligation;
    • for reasons of public interest or
    • is necessary to assert, exercise or defend legal claims;
  • in accordance with Article 18 GDPR, the right to request the restriction of the processing of your personal data, insofar as
    • the accuracy of the data is disputed by you;
    • the processing is unlawful, but you refuse to delete it;
    • we no longer need the data, but you need it to assert, exercise or defend legal claims, or
    • You have objected to the processing in accordance with Article 21 GDPR;
  • pursuant to Article 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller;
  • the right to complain to a supervisory authority in accordance with Article 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our registered office.

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data as well as revocation of consents or opposition to a specific use of data, please contact us directly via the contact details in our imprint.

Right to object
Insofar as we process personal data as explained above in order to safeguard our legitimate interests, which are predominant in the context of a balancing of interests, you may object to this processing with effect for the future. If the processing is carried out for the purposes of direct marketing, you can exercise this right at any time as described above. Insofar as the processing takes place for other purposes, you are only entitled to object if there are reasons arising from your particular situation. After exercising your right to object, we will not process your personal data for these purposes, unless we can prove compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claimsThis does not apply if the processing is carried out for the purposes of direct marketing. We will not process your personal data for this purpose.